In order to understand what inbound marketing is, it’s important to understand what it is not. Traditionally speaking, small businesses have used outbound marketing methods such as TV ads, billboards, and radio spots. These marketing methods work by putting your message out in front of thousands of people. When using outbound marketing, you are casting a wide net hoping to catch a few leads. Essentially, it’s a numbers game. The more people you can put your message in front of, the more leads you will receive.
Inbound marketing is the exact opposite. With inbound marketing, businesses target a small portion of people but those people are people who are actively looking for the business’ services. Although inbound marketing targets a smaller number of people, the leads generated are a higher percentage because those people who are being targeted are actively looking for the services being offered by the business.
Now the question is, what exactly is inbound marketing? I am glad you asked! Here is a handy infographic that gives a high level overview of what an inbound marketing strategy can look like: