Organic SEO Vs Local SEO
First off, you need to understand the difference between organic SEO and local SEO. Put simply, organic SEO is search engine optimization to boost your website in search rankings based on keywords and global searches. Local SEO is search optimization that boosts your business’s search rankings based on location.
As an example, let’s say you run a carpet cleaning business specializing in pet stain removal in the San Francisco area of California. If you focus on organic SEO for your website you’re going to want to boost up keywords in your website like “carpet cleaning” and “pet stain removal”. If you focus on local SEO you’re going to focus on “carpet cleaning in San Francisco” and “pet stain removal in San Francisco”, but you will also need to focus on adding your business to local business directories, Google My Business, and building up your citation count. Check out this Forbes article that explains the importance of citations.