In order to understand what inbound marketing is, it’s important to understand what it is not. Traditionally speaking, small businesses have used outbound marketing methods such as TV ads, billboards, and radio spots. These marketing methods work by putting your message out in front of thousands of people. When using outbound marketing, you are casting a wide net hoping to catch a few leads. Essentially, it’s a numbers game. The more people you can put your message in front of, the more leads you will receive.
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