When building or editing websites, one of the hardest things to do is find good images. If you don’t have professional photography directly related to your business, you are stuck searching the web for free stock images. Thankfully, there have a been a lot of websites pop up that offer some really great free stock photography. […]
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One the best aspects about WordPress is the community that surrounds the CMS. The WordPress community is one of the most open and helpful communities online. It’s no secret that WordPress has seen tremendous growth the past few years, and I am convinced that the growth of WordPress is directly related to those who answer […]
In order to understand what inbound marketing is, it’s important to understand what it is not. Traditionally speaking, small businesses have used outbound marketing methods such as TV ads, billboards, and radio spots. These marketing methods work by putting your message out in front of thousands of people. When using outbound marketing, you are casting a […]
First off, you need to understand the difference between organic SEO and local SEO. Put simply, organic SEO is search engine optimization to boost your website in search rankings based on keywords and global searches. Local SEO is search optimization that boosts your business’s search rankings based on location.
As an example, let’s say you run a carpet cleaning business specializing in pet stain removal in the San Francisco area of California. If you focus on organic SEO for you website you’re going to want to boost up keywords in your website like “carpet cleaning” and “pet stain removal”. If you focus on local SEO you’re going to focus on “carpet cleaning in San Francisco” and “pet stain removal in San Francisco”, but you will also need to focus on adding your business to local business directories and Google My Business.
I might be a little bias, but I think WordPress is the best website options for 99% of small businesses. Although WordPress is a great option, it can be quite challenging for non-technical people to get up and running with a website built on WordPress. If you make it as far as getting a website up and running on a web host, there is always the question of “What next?” What do you do about backups, website security, should you buy a premium theme, etc. etc.
While “Getting Started with WordPress” could easily be a book, this post will take a look at some simple next steps business owners can take after they get their WordPress website set up.
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